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Optii Mail provides hotels with the
marketing tools to conduct professional high-volume
email or postal mail campaigns quickly and easily.
With Optii Mail, you can:
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Quickly, easily and accurately
conduct high-volume email or direct mail
campaigns to increase market awareness of your
hotel
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Create a central database and
import your contacts from your property
management system and other sources. Your fully
managed and de-duped database stays securely
under your control, on your property
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Hotels can create targeted and
personalised campaigns. The extensive drill-down
functionality enables filtering by market
segmentation, geographic location, stay history
and more
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Optional: Verify postal
addresses in a database with a click of the
mouse and get Australia Post's Delivery Point
Identifier (DPID) codes to ensure valuable
marketing collateral reaches recipients. Improve
your 'hit-rate' through demographic profiling
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The built-in html editor helps
you create customised emails which are
attractively presented for maximum response
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Track and generate campaign
reports. View how many recipients have read your
emails, where they clicked and how many opted
out or bounced. Archive and call up past
campaigns in seconds
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Optii Mail facilitates
compliance with anti-spam and privacy laws so
you only target customers who are receptive to
your messages
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