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Newly appointed  Optii CRO will lead a panel discussion of highly accomplished and thoughtful hospitality industry leaders

Austin, Texas: the leading hotel operations software, today announced that Wendy Zapach, the company's Chief Revenue Officer, has been selected as the moderator for the HSMAI (Hospitality Sales and Marketing Association International) Boston General Managers Panel.

The HSMAI Boston General Managers Panel is an exclusive event that brings together industry leaders, hotel general managers, and experts to discuss the latest trends, challenges, and opportunities in the hospitality sector. This panel discussion serves as a platform for knowledge sharing, collaboration, and networking among the participants.

Wendy Zapach, an accomplished executive with over twenty years of experience in hospitality and hotel operations technology, is widely recognized for her expertise in growing hotel technology SaaS companies. As the Chief Revenue Officer of Optii Solutions, she is consulting and guiding hoteliers in optimizing their operations to increase guest satisfaction and profits .

During the panel discussion, Wendy Zapach will guide the conversation and facilitate dialogue on a range of topics, including emerging trends in revenue management, operational efficiency, leveraging technology, and enhancing guest experiences. Zapach will be joined by Dakeya Christmas, General Manager, Hampton Inn by Hilton, Trish Berry, General Manager, The Yotel Hotel, Agnes Hayes, General Manager, Whitney Hotel Boston, and Ryan Phillips, General Manager, Pyramid Global Hospitality.

"I am honored to moderate the HSMAI Boston General Managers Panel, and share the stage with an all-star line-up of industry thought leaders," said Wendy Zapach. "This event presents an excellent opportunity for hoteliers to come together, share their experiences, and gain new insights that will help them navigate the evolving hospitality industry successfully. I look forward to leading engaging discussions and fostering valuable connections among the panelists and attendees."

The HSMAI Boston General Managers Panel will take place on June 22, 2023 at 5:30 PM-8:00 PM at Hampton Inn by Hilton Boston Seaport District. Hotel general managers, revenue managers, and other hospitality professionals interested in attending the event can register online through the HSMAI Boston here.

About Optii Solutions

Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information, please visit: 


Rama Samal-McCausland 
+44 7842 797728