At Optii Solutions, we design, build, market, and maintain intelligent tools for hotels to thrive in the modern world. Our hotel operations solutions are utilized by many of the top hotels in the world, and the potential growth is limitless with the addition of great talent, particularly in this important role.
This exciting new data-driven role will report to the Global Marketing Manager, to ensure a successful and well-rounded lead generation plan for each region (AMER, EMEA & APAC). The Lead Generation Marketing Specialist will work closely with the sales teams, PR firm and product team to ensure alignment on marketing initiatives, sales collateral, and targeted campaigns based on trends and market demands. This person will be responsible for email marketing, website development and social media supporting elements (content, videos, downloads, etc.), to optimize website traffic and maximize conversion rates; including but not limited to developing and managing paid ads, pay per click, re-marketing, social media posting, campaign set up and execution, SEO, website updates, and more.
Given the primary focus of this role is lead generation and conversion rate optimization, this role will help identify and execute inbound marketing activities across channels, targeting the different stages of the marketing funnel (being familiar with the TOFU,MOFU,BOFU approach is a plus). Having the ability to establish metrics, benchmarks and reports, this role will analyze marketing outcomes, consumer trends, market analysis, and marketing best practices to build successful global marketing plans with specific objectives to reach annual targets.
THE PRIMARY RESPONSIBILITIES INCLUDE:
This role is ideal for a marketing professional highly tuned towards accelerating the lead conversion within the marketing funnel with inbound marketing activities across channels, based on market trends and demand.
Lead the plan and execution of marketing activities across multiple channels (eDMs, social media, webinars, events, etc.), leveraging internal support and driving high conversion rates.
Analyze activity performance and develop improvement strategies across the marketing strategy plan.
Manage the social media and event calendar (staying on track with upcoming events and scheduling social posts on LinkedIn and Facebook.)
Participate and collaborate in the development of marketing plans, focusing on marketings and overall company goals.
Plan, and execute global industry events (virtual and on-site: work closely with vendors, booth set-up, break down of booth, shipping marketing materials, ensure sales follow a lead capture process during the event, and more.)
Other duties as assigned and directed
EXPERIENCE / EDUCATION
1-2 year experience in hospitality or tech industry is highly desired
Bachelor's degree in data science, marketing, communications, or related field
Inbound Marketing knowledge is required
Experience with a Marketing Automation system (preferably HubSpot) is desired but not required and Google Analytics proficient.
Position is located in our office in Austin, Texas. Eligibility to work in the United States is required.
Here is why you want to work at Optii!
Our goal is always to work smarter, not harder, increase team productivity, and provide an intelligent, market-first technology, and our culture reflects that.
We are a team of high performers, who are encouraged and rewarded for exceeding performance expectations.
We value fairness and equity, which is why we recently revamped our PTO program to allow all full-time employees four weeks of time off per year.
Our transparent leadership style allows Optii team members to stay in tune with Company goals and performance through regular all-hands meetings.
Because we care what our employees think and encourage candid feedback, we survey employees on various topics, regularly through an app called OfficeVibe.
We promote inclusiveness and camaraderie through regular "hangouts" and team activities.
We've brought on a company culture partner to drive our intentionality around employee engagement and to support our company leaders in facilitating these efforts.
We have generous health and wellness benefits, time off, and a 401k plan.