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Marketing Specialist

Austin, TX


At Optii Solutions, we design, build, market, and maintain intelligent tools for hotels to thrive in the modern world. Our hotel operations solutions are utilized by many of the top hotels in the world, and the potential growth is limitless with the addition of great talent, particularly in this important role.

Optii is seeking a Marketing specialist to help develop, execute, and monitor marketing programs across a variety of channels. With a focus on lead generation and conversion, this role will be critical to the growth of the sales pipeline and new business. The role requires an individual who is a self-starter, collaborative and results-oriented to support the planning and execution of marketing campaigns and initiatives for Optii and with Optii partners. With a small team, this new team member will have a lot of autonomy to shape and influence the marketing programs at Optii. The role will help manage a content and PR agency, along with contractors that support marketing. 



This role is ideal for a marketing professional highly tuned towards creating and managing inbound marketing activities across channels, based on market trends and demand.

  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events

  • Manage social media, content,  and event calendar (staying on track with upcoming events and scheduling social posts )

  • Collaborate with other internal teams (e.g. product and sales) to develop and monitor marketing initiatives

  • Analyze and report on the performance and efficiency of campaigns

  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met

  • Write, proofread, and edit creative and technical content across different mediums

  • Work with external agencies and vendors to execute marketing programs

  • Participate and collaborate in the development of marketing plans, focusing on marketings and overall company goals.


  • Bachelor's degree in business administration, marketing, communications, or a related field

  • 2-5 years of experience in marketing

  • Strong written and verbal communication skills

  • Skilled in writing and editing content with an attention to detail

  • Strong prioritization, organization, and project management skills

  • Ability to travel as necessary



  • Inbound Marketing knowledge is required
  • Experience with a CRM (preferably HubSpot), Google Analytics proficient, and email automation.
  • Position is located in our office in Austin, Texas. Eligibility to work in the United States is required.


Here is why you want to work at Optii!

  • Our goal is always to work smarter, not harder, increase team productivity, and provide an intelligent, market-first technology, and our culture reflects that.

  • We are a team of high performers, who are encouraged and rewarded for exceeding performance expectations.

  • We value fairness and equity, which is why we recently revamped our PTO program to allow all full-time employees four weeks of time off per year.

  • Our transparent leadership style allows Optii team members to stay in tune with Company goals and performance through regular all-hands meetings.

  • Because we care what our employees think and encourage candid feedback, we survey employees on various topics, regularly through an app called OfficeVibe.

  • We promote inclusiveness and camaraderie through regular "hangouts" and team activities.

  • We have generous health and wellness benefits, time off, and a 401k plan.