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We are delighted to announce that Katherine Grass has joined the Optii team as our new Chief Executive Officer.   

With more than 20 years in the IT and travel industry, Katherine brings a wealth of experience to the team.  She joins us from our lead investor, Thayer Ventures, a travel-tech focused venture capital firm with deep ties to the hotel industry.  Katherine has also held senior executive roles within travel technology company, Amadeus IT Group, where she worked as a leader in corporate strategy for six years before she went on to found Amadeus Ventures and work as global head of innovation for the organization.

With the unprecedented challenges currently facing our sector, Optii’s mission under Katherine’s leadership is to help hotels adapt quickly to the changing environment so they can cope with the volatile times ahead.  Katherine said:

“As we look ahead to the ‘new normal’, we are talking to hotels about technology changes, automation and centralization to help them create lean, efficient and adaptable working environments to keep their staff productive, connected, and  safe.”

With Optii's headquarter already transitioned to Austin, Texas, our focus will be on expanding our presence in the continental US and continuously innovating our cloud-based, easy-to-deploy technology solutions.   With a raft of exciting new products launching imminently,  Katherine will oversee Optii diversifying into new areas of hotel operations management as well as delivering on our international strategic growth plans.


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