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Optii Solutions, the leading optimization technology for hotel teams, has announced its partnership with Mews, the leading cloud-based property management system, with European property Ülemiste City Residences.

Ülemiste City Residences in Estonia selected Optii for its housekeeping solution and is the first joint hotel customer to integrate Mews with Optii’s optimization technology. The ambition is to expand this partnership across US and European hotel properties in the long-term.

The integration of Optii will enable staff at the Ülemiste City Residences to streamline its housekeeping operations through smart technology and automation. The data-driven platform of Optii optimizes room attendant’s daily cleaning schedules and cleaning sequences so hoteliers can plan faster turnaround times and use predictive, intelligent AI to create an efficient daily operation. The combination of Mews and Optii will enable hoteliers to have a one-stop shop for all things hotel operations and bring hotel operations management into the 21st century.

The partnership aims to simplify and eliminate processes that are time consuming or costly, and ultimately improve the guest experience. Mews technology helps hoteliers to create a tailored eco-system for their hotel by enabling integrations across a number of hospitality technologies. The integration of Optii is one example of how Ülemiste City Residences is tailoring its platform to automate and upgrade its housekeeping operations with the best guest experience in mind.

Matthijs Welle, CEO of Mews said, “The past year has highlighted how important automation and technology will play in the future of hotel operations. Adding Optii to our marketplace is a great solution for our customers and the hospitality industry. We strongly believe that these key integrations will help hoteliers update their daily operations so that they can tackle the new operating environment.”

Katherine Grass, CEO of Optii said, “This integration and partnership with Mews is very exciting, as we can team up our hospitality technology solutions to provide the best platform for hoteliers today. The new normal for hoteliers is still continually changing and we are working closely with our customers and partners to ensure we are equipping them with the right tools to not only run as efficiently as possible, but also to provide the best guest experience. The Mews partnership will help us do just that.”

Chris Hemmeter, Managing Director of Thayer Ventures said, “This partnership is bringing the best-in-class together when it comes to hotel operations, and it will provide hoteliers in key markets such as Europe and US the opportunity to transform their guest experience and their hotel operations and housekeeping. As European hotels are opening back up for the Summer season this is the perfect time for an integration of these two great technologies.”

About Mews

Mews is transforming the hospitality industry with a cloud-based property management solution for hotels, hostels, apartments and more. From independents to group brands, the Mews Hospitality Cloud acts as a central nervous system for property operations, guest experience, booking, payments and analytics. Over 2,200 properties across 62 countries run on Mews. Customers include Autocamp, Machefert Group, The Student Hotel, Generator-Freehand and Tsogo Sun Hotels. For more information, please visit

Mews is a Thayer Ventures portfolio company. Thayer Ventures specializes in eary-stage investments in travel and transportation start-ups such as Mews, where they are solving real problems for companies today and in the future.


About Optii Solutions

Optii, headquartered in Austin, TX and with offices in London and Brisbane, is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. Optii operates in real-time and allows hotels to streamline operations, reduce costs and enhance the guest experience in proven and tangible ways, without requiring capital expenditure and complex integrations.

Optii is a Thayer Ventures portfolio company and is used by hotels around the world including La Cantera Resort & Spa and The Don Cesar in the United States, Okada Manilla Resort & Casino, Doma Hotels, IHG and more. For further information about Optii, please visit: