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Optii Solutions is welcoming Wendy Zapach to lead sales and marketing for the hotel operations technology company.

Austin, Texas: Optii Solutions, the leading hotel operations software, has announced the appointment of Wendy Zapach as Chief Revenue Officer for the company. In her role, Wendy will lead sales and marketing teams globally.

Wendy joins Optii with over twenty years of experience in the hotel and hospitality technology industry. She began her career in various sales and marketing roles at independent hotels like Boston Harbor Hotel and Tucker's Point Hotel, which became a Rosewood property under her leadership. Moving to the technology side, Zapach started her hospitality technology journey leading sales for the North Eastern U.S. Region at TravelClick, where she helped hotels manage digital transformation projects across a variety of hotel departments and technologies. She later joined Alice (now Actable), to lead a growing sales organization where she transformed the company into a notable player in the hotel operations space. Most recently, Wendy led sales and marketing as Chief Revenue Office at Lodgistics.

Zapach will take on and grow Optii’s sales and marketing organizations, and build on the momentum of record growth in the past year. In her role, she will work closely with senior leaders and product team to ensure existing and emerging needs of hotel operations are met while maintaining an impressive pace of innovation.


Katherine Grass, CEO, Optii Solutions, said: We're thrilled to welcome Wendy to the Optii family. She brings a wealth of knowledge and experience in hotel operations technology that will translate into a multitude of benefits for new and existing customers. Wendy will accelerate Optii’s already strong momentum and growth across key regions. As an experienced executive leader in this industry, she will guide Optii’s sales and marketing teams to ensure mutual success for both Optii and its customers.”


Wendy Zapach, CRO, Optii Solutions, said“Having started my career in hotels, I have a deep appreciation for hoteliers and the work that goes into creating an exceptional guest experience.  I am a hotelier at my core. In my various roles in hotel operations technology, Optii has always been seen as an up and coming innovator.  With an impressive customer base, Optii has industry-leading innovation and a best in class product, which is truly impressive. I am honored to be a part of the team making it happen.”


About Optii Solutions

Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information, please visit: 


Rama Samal-McCausland 
+44 7842 797728